{"title":"OYA CURRENT PROMOTIONS","description":"\u003ch1\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/OYA_Colorist_SeptOct2025_Deals_Button_S.jpg?v=1757522646\" alt=\"\"\u003e\u003c\/h1\u003e\n\u003cblockquote\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/oyabeauty.com\/collections\/oya-specialty\/OYA-Specialty\" target=\"_blank\" title=\"OYA Specialty\" rel=\"noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/Velvet_Shampoo_Duo_20.00.jpg?v=1757525326\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/oyabeauty.com\/collections\/oya-specialty\/products\/oya-velvet-shampoo-300ml-10-1-fl-oz\" target=\"_blank\" title=\"OYA Velvet Shampoo\" rel=\"noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/Velvet_Shampoo_12.00.jpg?v=1757525326\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/oyabeauty.com\/collections\/oya-professional-hair-styling\/products\/oya-shield-thermal-protector\" target=\"_blank\" title=\"OYA Shield \" rel=\"noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/Shield_Up.jpg?v=1757525326\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/oyabeauty.com\/collections\/oya-tools\/products\/oya-max-force-lightweight-hair-dryer\" target=\"_blank\" title=\"OYA Max Force Lightweight Hair Dryer 20% OFF \" rel=\"noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/MaxForce_239.20.jpg?v=1757525326\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/oyabeauty.com\/collections\/oya-professional-hair-care\/products\/oya-care-travel-size-kit-with-travel-bag\" target=\"_blank\" title=\"OYA Care Travel Set \" rel=\"noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/Travel_Size_Kit_29.95.jpg?v=1757525326\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/oyabeauty.com\/collections\" target=\"_blank\" title=\"OYA Collections\" rel=\"noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/Bond_Therapy_24.00.jpg?v=1757525320\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003ch6\u003e\n\u003ca href=\"https:\/\/oyabeauty.com\/collections\/oya-tools\/products\/oya-bamboo-tool-set\" target=\"_blank\" title=\"OYA Bamboo Tool Set 25% OFF\" rel=\"noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/Tool_Time_25off.jpg?v=1757525326\" alt=\"\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/oyabeauty.com\/collections\/oya-tools\/products\/oya-bamboo-tool-set\" target=\"_blank\" title=\"OYA POP UP FOILS 25% OFF\" rel=\"noopener\"\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/oyabeauty.com\/collections\/oya-tools\/products\/oya-blonde-pop-up-foils\" target=\"_blank\" title=\"OYA Pop-up Foils 25% Off Sale\" rel=\"noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/Foil_Frenzy.jpg?v=1757525326\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/oyabeauty.com\/collections\/oya-direct-vibrant-hair-color\/OYA-Direct-Vibrant-Hair-Color\" target=\"_blank\" title=\"OYA WILD Sale\" rel=\"noopener\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/Wild_6.jpg?v=1757525326\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003c\/blockquote\u003e","products":[{"product_id":"oya-treatment-200-ml-6-8-fl-oz","title":"OYA Treatment - 200 ml.\/6.8 fl. oz.","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThis concentrated hair mask penetrates deeply to condition, moisturize and nourish hair. It’s infused with hydrolyzed silk protein to strengthen and revive damaged strands and protect color-treated hair.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eEnriched with sea kelp, blue seakale, hydrolyzed vegetable protein, hydrolyzed silk, green tea and \u003c\/strong\u003e\u003c\/em\u003e\u003cb\u003e\u003ci\u003epanthenol.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAlso available in a  50 ml.\/ 1.7 fl. oz. version.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"OYA BEAUTY PROFESSIONAL TNS","offers":[{"title":"Default Title","offer_id":34730858840214,"sku":"OY 8010","price":16.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/OYATreatment_af641662-2c07-4c02-b2fe-3ddc3ad0cdbb.jpg?v=1752701094"},{"product_id":"oya-elixir-50-ml-1-7-fl-oz","title":"OYA Elixir (50 ml \/ 1.7 fl. oz.)","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOYA Specialty items such as OYA Elixir and OYA Remove aid professional stylists in achieving lasting results while maintaining hair strength and shine.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplex Bonding, Simplified!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntermolecular Hair Bonding in One Easy Step\u003c\/p\u003e\n\u003cp\u003eA reconstructive additive designed to penetrate the hair cuticle and reconstruct from within, promoting strong, shiny, naturally healthy hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOYA Elixir can be added to ANY of your favorite:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHair Colors\u003cbr\u003eLighteners\u003cbr\u003eShampoos\u003cbr\u003eConditioners\u003cbr\u003eTreatments\u003c\/p\u003e\n\u003cp\u003eOYA Elixir is a highly concentrated formula, always combine with the products listed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOYA Elixir\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e-Noticeably improves color and lightening performance while locking in color and improving pigment retention\u003cbr\u003e-Intermolecular bonding connects protein molecules inside the cuticle and cortex, dramatically reducing breakage\u003cbr\u003e-Convenient, easy to use one-step process with no additional processing time necessary and absolutely no change in formula needed\u003cbr\u003e-A proprietary formula that is not protein based and requires no heat resulting in:\u003cbr\u003eIncreased shine and manageability\u003cbr\u003eSilky texture\u003cbr\u003eReduced flyaways and frizz\u003cbr\u003eIncreased volume, elasticity and strength\u003cbr\u003e-Green Tea – Powerful antioxidant preventing premature color fading\u003cbr\u003e-Sea Kelp – Packed with 15 amino acids and minerals revitalizing and refreshing hair and scalp\u003cbr\u003e-Argan Oil – A natural emollient leaving hair feeling soft and silky\u003cbr\u003e-Available in both a professional size (280ml) and a convenient take-home size (50ml) for your clients\u003c\/p\u003e","brand":"OYA BEAUTY PROFESSIONAL TNS","offers":[{"title":"Default Title","offer_id":34730864345238,"sku":"OY 8024","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/OYAElixir50ml.jpg?v=1749062464"},{"product_id":"oya-shield-thermal-protector","title":"OYA Shield - Thermal Protector","description":"\u003cp\u003e\u003cstrong\u003eOYA Shield - Thermal Protector\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to protect hair from heat damage caused by thermal styling. Hydrolyzed Silk and Pro-vitamin B5 help hair retain moisture, building strength, and resilience.\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA BEAUTY PROFESSIONAL TNS","offers":[{"title":"Default Title","offer_id":34730865623190,"sku":"OY 8100","price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/OYAShield.jpg?v=1752700437"},{"product_id":"oya-blonde-pop-up-foils","title":"OYA Blonde Pop Up Foils","description":"","brand":"OYA BEAUTY PROFESSIONAL TNS","offers":[{"title":"Default Title","offer_id":42592816234646,"sku":"OY 9104","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/OYA_Productimages_Pop-UpFoils_LR.jpg?v=1683759199"},{"product_id":"oya-velvet","title":"OYA Velvet Instant Liquid Treatment","description":"\u003cp\u003e\u003cstrong\u003eOYA Velvet Instant Liquid Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLeaves hair silky, shiny, and detangled immediately\u003c\/li\u003e\n\u003cli\u003eWeightless and color safe formula leaves ultra-conditioned and manageable \u003c\/li\u003e\n\u003cli\u003eContains quinoa seed protein designed to nourish hair and scalp, seal split ends and minimize hair loss\u003c\/li\u003e\n\u003cli\u003eSilicone free\u003c\/li\u003e\n\u003cli\u003eImmediate results, no processing time needed. Use after \u003cspan style=\"text-decoration: underline;\"\u003eany\u003c\/span\u003e salon service \u003c\/li\u003e\n\u003cli\u003eNo effort add-on salon service\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eInstant results at the shampoo bowl\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eContinue the treatment experience by sending the client home with remaining Velvet Treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConvenient at home hair treatment for all hair types\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions: Shampoo with an OYA Sulfate Free Shampoo and rinse, then simply apply OYA Velvet through the hair and rinse. Use up to 3 times weekly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ealso available in a 500ml 16.9 fl. oz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMust be logged in for professional pricing.\u003c\/strong\u003e\u003c\/p\u003e","brand":"OYA BEAUTY PROFESSIONAL TNS","offers":[{"title":"Default Title","offer_id":42749776953494,"sku":"OY 8031","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/OYA_Velvet_200ml_c1e1a7d3-028d-49ee-8a6f-ddd3c0056114.jpg?v=1752699628"},{"product_id":"oya-velvet-shampoo-300ml-10-1-fl-oz","title":"OYA Velvet Shampoo (300ml \/ 10.1 fl. oz)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Segoe UI Emoji',sans-serif;\"\u003e✨ \u003c\/span\u003eSay hello to the all-new \u003cb\u003eOYA Velvet Shampoo\u003c\/b\u003e – your hairs new best friend! \u003cspan style=\"font-family: 'Segoe UI Emoji',sans-serif;\"\u003e✨\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eInfused with a luxurious blend of \u003cb\u003eSea Kelp, Green Tea, and Caffeine\u003c\/b\u003e, this powerhouse formula \u003cb\u003eawakens your scalp, energizes hair follicles\u003c\/b\u003e, and brings your hair back to life. \u003cspan style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';\"\u003e💥\u003c\/span\u003e\u003cspan style=\"font-family: 'Segoe UI Emoji',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt;\"\u003ePacked with essential minerals and antioxidants, \u003cb\u003eOYA Velvet Shampoo\u003c\/b\u003e deeply nourishes and strengthens every strand, leaving your hair \u003cb\u003eshinier, stronger, and more vibrant\u003c\/b\u003e than ever before. \u003cspan style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';\"\u003e🌿💚\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Segoe UI Emoji',sans-serif;\"\u003e✨\u003c\/span\u003e Pair it with \u003cb\u003eOYA Velvet Liquid Treatment\u003c\/b\u003e for the ultimate hair revival – Unlocking the full power of \u003cb\u003eOYA Velvet\u003c\/b\u003e \u003cspan style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';\"\u003e🌿💚\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA Beauty PROFESSIONAL","offers":[{"title":"Default Title","offer_id":44365531971734,"sku":"OY 8036","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/OYAVelvetShampoo.jpg?v=1754423017"},{"product_id":"oya-max-force-lightweight-hair-dryer","title":"OYA MAX FORCE Lightweight Hair Dryer","description":"\u003cp\u003e125 V 60HZ 1600W\u003c\/p\u003e\n\u003cp\u003e•    High speed brushless motor, 110,000 RPM\u003cbr\u003e•    Magnetic Attachments\u003cbr\u003e•    Fast drying negative ion technology\u003cbr\u003e•    Intelligent Temperature Control - protects hair from excessive heat damage\u003cbr\u003e•    Removable air intake cover for easy cleaning\u003cbr\u003e•    Automatic Self-Cleaning reminder indicator flashes after\u003cbr\u003e•    40 hours of use and will reset after cleaning\u003cbr\u003e\u003c\/p\u003e","brand":"OYA BEAUTY PROFESSIONAL TNS","offers":[{"title":"Default Title","offer_id":44972774326422,"sku":"OY 9122","price":299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/crop_1024x888_OYA_Max_Force_Hair_Dryer_UC_Ren_S.png?v=1746471195"},{"product_id":"oya-bamboo-tool-set","title":"OYA Bamboo Tool Set","description":"\u003cp\u003eOYA Bamboo Tool Set includes:\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\"\u003e1 - Tint Bowl\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\"\u003e1- Balayage Board\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\"\u003e2 - Alligator Clips\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\"\u003e1- Whisk\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\"\u003e1 - Balayage Paint Brush\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\"\u003e1- Detail Brush\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\"\u003e1- Large Brush\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\"\u003e1 - Clear Bag\u003c\/p\u003e","brand":"OYA Beauty PROFESSIONAL","offers":[{"title":"Default Title","offer_id":44999514194070,"sku":"OY 9108","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/files\/OYA_Productimages_ToolKit_LR.jpg?v=1747348964"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/1463\/2342\/collections\/OYA_New_Logo_Silver_15aa3456-cfdf-4fe8-81a1-fe96a47f2605.png?v=1757520886","url":"https:\/\/oyabeauty.com\/collections\/oya-current-promotions.oembed","provider":"OYA Beauty PROFESSIONAL ","version":"1.0","type":"link"}