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All OYA Live to Love Color formulas contain carefully curated ingredients that nourish hair with natural elements. Featuring the best that nature provides, OYA Live to Love Color ingredients infuse hair with the moisture that’s essential for healthy looking hair and beautiful, long lasting hair color results.

Sea kelp (Shampoos, Conditioners, Treatment):
Packed with amino acids and minerals to revitalize and refresh hair and scalp.
Infused with powerful antioxidants that protect the hair and extend color vibrancy.
Soothes and moisturizes hair and scalp.
Controls frizz and flyaways.
Supercharges shine.

Blue seakale (Shampoos, Conditioners, Treatment):
Penetrates into each hair strand to protect fiber integrity and preserve color longevity.
Enriched with Proline – a vital amino acid that promotes suppleness and provides intense hair hydration.
Helps protect hair color from thermal, mechanical and environmental damage.
Enhances elasticity.
Promotes dazzling shine.

Hydrolyzed vegetable protein (Conditioners, Treatment):
Helps protect hair from damage caused by chemical treatments, environmental stressors and mechanical and thermal styling.
Tiny molecules penetrate the hair shaft to maintain strength and moisture from the inside out.
“Smart” molecules seek out and fill gaps in the hair cuticle to repair and refine combability and shine.

Hydrolyzed silk (Conditioners, Treatment):
Penetrates into each strand for enhanced manageability, shine and smoothness.
Helps prevent moisture loss and encourages moisture retention.
Adds body and volume.
Promotes a soft, silky texture for all hair types.

Green tea (Shampoos, Conditioners, Treatment):
Rich in antioxidants that protect hair integrity, preserving color and preventing premature fading.
Helps protect hair from environmental aggressors that can inhibit color retention.
Soothes and moisturizes the hair and scalp.

Panthenol (Shampoo, Conditioners, Treatment):
Provitamin B5 penetrates the hair shaft to give hair a thick and full appearance.
Produces a high, reflective shine.
Helps prevent damage from thermal styling tools.
Helps protect hair and scalp from moisture loss.

Shea Butter (Conditioners):
Soothes and conditions for radiant shine.
A natural emollient, sourced from the fruit of the karite tree

Sunflower extract (Shampoo, Conditioners):
A natural shield to protect from the free radicals generated by environmental stressors preventing premature color fading.
Sourced from sunflower seeds.

Olive Fruit Oil (Conditioners):
Provides natural moisture and softens hair.
Sourced from European-cultivated olives.

Argan Oil (Conditioners):
A natural emollient that softens and brightens hair, leaving it feeling smooth and silky.
An ancient beauty secret from Morocco, this precious oil is sourced from the kernels of Morocco’s argan fruit.