2026/2027 OYA Wild Intro
Advanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results
Provides intense results on pre-lightened hair in as little as 10 minutes without any developer
Mix to create imaginative and bold colors or add clear to make en vogue pastel tones
Adds reflections to natural and color-treated hair
Creamy gel consistency for easy, even application
Lasts up to 20 washes and fades gradually on tone
Contains Argan and Avocado Oils for shine and condition
Includes the powerful antioxidant green tea to help prevent premature color fading
