Boosts shine and detangles while eliminating static and frizz
We know beautiful hair is touched by professionals. Your experience and creativity give people confidence and a sense of style. OYA empowers the artist within you to create extraordinary beauty with a full range of premium hair color, care, style, and specialty products. Abundant in nourishing natural ingredients, OYA is offered exclusively to professional salons. We invite you to bring artistry to life and Own Your Art.
At OYA, we are committed to providing you with the tools to create radiant, reflective hair color that retains the hair's integrity and shine. With the new OYA Retail Collection, your beautiful hair color will remain vibrant, rich, and "first day fresh", weeks after your color service. Every day with OYA Live to Love Color protection will be a good hair day - shiny, silky, and manageable. The delightful fragrance of OYA's own "Spa Water" transforms ordinary hair care into a daily spa experience.